FRESH celebrates the farmers, thinkers and business people across America who are re-inventing our food system. Each has witnessed the rapid transformation of our agriculture into an industrial model, and confronted the consequences: food contamination, environmental pollution, depletion of natural resources, and morbid obesity. Forging healthier, sustainable alternatives, they offer a practical vision for a future of our food and our planet.
Among several main characters, FRESH features urban farmer and activist, Will Allen, the recipient of MacArthur’s 2008 Genius Award; sustainable farmer and entrepreneur, Joel Salatin, made famous by Michael Pollan’s book, The Omnivore’s Dilemma; and supermarket owner, David Ball, challenging our Wal-Mart dominated economy.
» FRESH the movie
Total running time: 72 minutes
Production Year: 2009
Produced and Directed by: ana Sofia joanes
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Will Allen, 6ft 7" former professional basketball player, is now one of the most influential leaders of the food security & urban farming movement. His farm and not-for-profit, Growing Power, have trained and inspired people in every corner of the US to start growing food sustainably.
This man and his organization go beyond growing food. They provide a platform for people to share knowledge and form relationships in order to develop alternatives to the industrial food system.
» Growing Power