Monster Makovers

Have you seen the new Jaguar XJ8 in their new TV ad campaign yet? Seems
like their designers have been paying attention to the Hip-Hop crowd
with the screen placement in the front-seat head rests (Jaguar XJ8),
don't you think? This, I think is yet another manifestation of the
"Monster Makover", hyper customization craze. The web site is a bit
weak considering the price of their product line. I guess if your
material stuff is very cool, and ultra custom, then you also become hip
simply by association with the things around you?

Here's some fodder...

17 Sep 2004

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